wish fulfilment in the modern world

Having barely passed an A level in English with a spectacularly low mark about 45 years ago, I am predictably confusable about usages and semantics.  So what you mean may be obvious, but not to me.

This morning I was overtaken by a white van belonging to a logistics company.  On the back door of the van it said the company offered “warehousing fulfilment”.

I was slightly startled because I couldn’t remember having ever used the word fulfilment in conversation unless it was the second part of the clause “wish fulfilment”.

I wondered, could I now suppose that for some people the idea of “warehousing fulfilment” provokes a nice warm glow ?  I tried to picture the girls in our office experiencing this modern thrill.

Those of you who already speak the specialized language of logistics and of organisation and methods will deride my quaint old-fashioned naivety so I have now tried to understand your point of view.

At home I found a Wikipedia article on order fulfilment that put the new clause in context as a fundamental principle of good business.

The order fulfillment strategy also determines the de-coupling point in the supply chain[3], which describes the point in the system where the "push" (or forecast-driven) and "pull" (or demand-driven see Demand chain management) elements of the supply chain meet. The decoupling point always is an inventory buffer that is needed to cater for the discrepancy between the sales forecast and the actual demand (i.e. the forecast error). It has become increasing necessary to move the de-coupling point in the supply chain to minimize the dependence on forecast and to maximize the reactionary or demand-driven supply chain elements. This initiative in the distribution elements of the supply chain corresponds to the Just-in-time initiatives pioneered by automobile manufacturers in the 1970s.

The order fulfillment strategy has also strong implications on how firms customize their products and deal with product variety [4]. Strategies that can be used to mitigate the impact of product variety include modularity, option bundling, late configuration, and build to order (BTO) strategies—all of which are generally referred as mass customization strategies.

from ... http://en.wikipedia.org/wiki/Order_fulfillment

So, Yes it is obvious, but clearly there has been a need to evolve a new lexicon to fit the situation.

http://en.wikipedia.org/wiki/Lexicon

And clearly I'm getting out of my depth and it must be time for my cocoa.  Sweet dreams, y'all !

more sentimental doggy tosh ( part 99 )

http://www.guardian.co.uk/world/2012/aug/12/labradors-crackdown-italy-cash-smugglers

this is dev ...

... who was born in bangladesh but has lived in london since 1953 ... we often chat on a bench on clapham common ... he struggles heroically with mortality and despair and the fog of memory ... he is a disciplined exerciser of the body, still, but not the mind ... neither of us think there is a heaven or an afterlife ... i think that the only afterlife is the one we instinctively invent for those that we most love and miss ... dev finds it hard to concentrate nowadays but occasionally he shows the origins of his spiritual roots when he asks that ancient rhetorical question "why are the gods punishing us ?" ... today we failed to agree a viewpoint on the subject of justice ... i am more interested in the due processes of inquiry after the crime and during the trial than in whether the culprit is punished ... the example i used was tony blair, who has yet to stand trial for "blithely unleashing the dogs of war" on innocent civilians ... i don't care if blair lives or dies but i fancifully want him to visit the scenes of his crime and to understand and acknowledge the consequences of his folly ...


http://en.wikipedia.org/wiki/The_dogs_of_war_(phrase)

... and then we discovered this reminder on our pathway back towards home

i just don't know why she insists on cluttering up the place with all this ( tiresomely ) unnecessary colour !

3BT

In the middle of the night, the humidity relieved by a cooling breeze, a girl in the flimsiest of summer dresses gets off the bus at the same stop and asks if she can use my phone because hers is dead and she has mislaid her boyfriend.  Sweet voiced.  Sweetly perfumed.  She stands too close to me.  Is it my imagination or can I feel the heat rising from her body against my cheek ?  She also gives off  that other scent ... of one who will never know when to stop drinking.

Coming homewards in the afternoon, a very black skinned woman is sitting in the seat across the aisle from mine.  She is tall and muscular and has the up-turned-est nose you ever saw.  She sits erect, head back so that the prominent cheekbone extends in a long horizontal line from the middle of the ear to just below the eye and  you can see her face's every sinew moving beneath the skin. She is knitting, with ferocioius dedication.  Extremely long slender fingers drawing thin scarlet wool from a carrier bag in her lap and row after row of tiny identical stitches forming with unflinching certainty.  My mother used to knit, freestyle, artistically, and so I watch, fascinated now, with both pleasure and pain.

Wearily, I open the door of our empty flat and discover a fat envelope from Spain, addressed in a lively script to Señor Tristan Forward, and I am rejuvenated.

just what the doctor ordered ...

there was no evidence of human sacrifice when i approached the sacriligious artefact ...

... there was a slight delay ... they had to deflate it after vainly trying to re-join the two halves ... and then there was happiness all around ... and there's a nice new cafe in the newly landscaped park, too ...

http://festival.london2012.com/events/9000963231

http://www.southwark.gov.uk/info/461/a_to_z_of_parks/1293/burgess_park/1

http://www.southwark.gov.uk/downloads/download/1053/lda_design_for_burgess_park

going underground ...

... on my way from clapham common to burgess park

i'd been agonising over what to wear during the olympics ... until i saw this !!!

kat's kradle ... from the always interesting "feuilleton" ...

http://www.johncoulthart.com/feuilleton/wp-content/uploads/2012/08/steinlen04-big.jpg

stonehenge spectacular

http://festival.london2012.com/events/9000963231

nature morte

amen to this ... a exquisitely succinct rant by the poet taylor mali

http://vimeo.com/3829682

you might say i was fond of music ...

3BT

Wages are credited to my empty account.

I turn off the engine in the dairy farm yard and sit quietly watching the resident swallows flying around only six inches above the concrete.

I stop the truck and switch off the engine once more in a narrow country lane as seven schoolgirls squeeze by on their nervous ponies, and I try not to smirk as I recall those Thelwell cartoons.

michael nyman and jane campion on getting the music right ...

http://www.guardian.co.uk/film/2012/jul/30/how-we-made-the-piano

a challenge ... how long can you look him in the eye ?

insider view of the creative team for this year's olympic opening

http://www.guardian.co.uk/commentisfree/2012/jul/29/frank-cottrell-boyce-olympics-opening-ceremony?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fcommentisfree%2Frss+(Comment+is+free)

a change is gonna come ...